Your website copy is like the first time you meet the in-laws
They’ll either love you, or they’ll be counting the minutes until your butt’s out the door.
But when you get it right (and we will), they’ll be all in.
I don’t know everything, but I DO know you want more clients who are so in sync everything feels right—the ones you brag about and wish you could clone.
The clients that make you feel like you’re caught in a good romance.
The ones who aren’t weirded out by your coffee obsession, who share your love for rom-coms, and just get you without even trying.
POV: Coffee in one hand, phone in the other, scrolling through the gram seeing other businesses brag about their dreamy clients, thinking, damn, why isn’t this me? What am I missing?
You’re annoyed as hell because you know your work is the shit, but your website copy isn’t bringing in the right people—and that little voice is saying what the hell are you doing?
Because, hell, at this point you’d rather clean public restrooms with no gloves than keep filling your calendar with clients who don’t even make you want to turn on your computer.
You have clients who keep the lights on, but you want clients who make you excited to do the work.
You deserve better clients.
You should know—I was sick as hell, too. The boring routine, tight schedule, and time constraints had to go.
I needed more—more time to spend with my husband, more wiggle room because I have two bosses under three feet tall who micromanage me daily (send help—asap), and more room to do the things I actually want to do.
So I made a change—a big one, you should, too.
The words on your website just aren’t making the right people reach out.
True tea—a website that isn’t doing what you want isn’t worth having at all. I know exactly what to say to get your dream clients in your inbox—the ones who feel like they’ve known you forever and can’t see themselves working with anyone else.
I’m not about boring, look-alike copy that mirrors everyone else. I get to know who you really are (like your love for true crime podcasts or how you double hate pineapple on pizza) so your copy actually resonates with people who get you.
Some stuff I love:
Anything real housewives—because the drama, that’s it, that’s all
Carbs—no intervention needed
Saving hundreds of recipes that I never get around to making
Three things I can’t do:
tread water
drive a stick
walk in heels—if you can, we can’t be friends—just kidding, teach me your ways!
People who get the hard side eye:
Canned cherry lovers (because…ew)
Slow walkers—speed it up, grandma!
People who don’t check their takeout order (then they drive all the way home and realize their sauce is missing—that’s a hard no)
THOSE SUS CLIENTS GOTTA GO.
The ones that don’t really get you (so, instead of feeling like “Damn, I love this stuff,” you come up with excuses to not start working until noon).
So, no more clients who give you the heebs, ok? Only dream clients who feel like old friends from college.
There’s nothing better than inviting me to your inbox.
No one wants to get more emails—unless there is something good in it for them. In your inbox, you’ll get copywriting tips, personal stories (some funny as hell), and exclusive offers just for subscribers. It’s as good as GOLD.