How Investing in Your Website Pays Off Big
Real talk: I’m willing to bet 50 bucks you either have a website that’s … fine (but could be so much more), or a big part of you is saying “Okay, maybe I shouldn’t have DIYed this.”
I don’t claim to know everything, but I do know your website should always be on duty (no days off, EVER). And if it’s not increasing your conversions, you’re missing out on a lot of coins.
So, let’s get straight to the good tea—how investing in your website pays off BIG:
First Impressions
To be or not to be—this is literally what people are thinking when they come across your website. It only takes a couple of seconds for them to say “Okay, I’m here for it” or “WTF, bye!” so your website has a big ass job to do. And if it’s not set up to increase website conversions, you’re losing out on dream clients.
If your website is a hot mess, wonky design, jacked-up copy, and broken links, people are gonna think “Is this a joke? Where’s Ashton Kutcher because I must be getting punked.” A well-designed, user-friendly website increases website conversions by showing people you’re actually serious and that this is where they need to be.
Building Credibility and Trust (That’s Everything)
A great website helps people trust you; it’s like meeting someone who just gets it—like you’re long-lost cousins or something. It builds a connection because people know they have a friend in you.
People want to feel secure, knowing they’re making the right decision and won’t regret it. You can build trust by adding client testimonials, success stories, and outlining your process. This is your opportunity to show that you know your stuff and are worth every penny.
And add those glowing testimonials in the right places—like right after a service breakdown, on your homepage, on your contact page, or on your portfolio page. Nothing compares to real reviews from real people who know exactly what it’s like to work with you.
Make It Easy (And Keep Them Coming Back)
Ever been on a website and just felt lost, like seriously what’s happening here? It’s annoying and a total waste of time.
A website that works keeps the dream client’s journey in mind. That means every page has a purpose, every CTA is on point, and navigation is smooth. When everything is set up to increase website conversions, the chances of people staying and taking action are much higher.
If people can find exactly what they need when they need it, the client experience becomes easy, and they’re more likely to convert. Your website should easily help people go from “I’m interested” to “I’m ready to work with you.”
The point is: you’re not here to confuse people—you’re here to give them exactly what they want.
Your Website = Your 24/7 Employee
You won’t always be able to answer questions or be there in real time. But that’s the point of a strong website—it does the work for you. It answers questions, shows what you can do, and helps increase conversions by convincing people to take action—all without you having to do it yourself.
And get this, a great website works overtime, all the time. People browsing at midnight? People in different time zones? Yep, your website takes care of that. It stays ready to work anytime, anywhere.
A website that works is constantly attracting and nurturing leads, even when you’re literally doing anything else.
SEO (So You Can Get Noticed)
Okay, don’t freak, but if no one knows about your website, it’s pretty much useless. Usher in SEO (search engine optimization). SEO is like having a big neon sign that says, “I have what you’re looking for!”
Good SEO isn’t about stuffing keywords on every page (Google HATES that). It’s about creating helpful, targeted content people are actually searching for and making sure they can find you when they need what you offer. Optimizing your website makes it way more likely to show up in those searches, and that means more eyes on your business, which leads to more conversions.
Pro Tip: Keep it conversational and add keywords naturally (Google LOVES that).
A Website That Grows with You = More Money
Your business is always growing, so why should your website be left behind? A great website grows with you—whether it’s adding new services, showing the latest success stories, or rebranding.
It’s not just about looking good now; it’s about setting up for the future. When your website grows with you, you won’t be stressing every time you add something new. Instead, you’ll have more time to focus on what really matters—growing your business.
Stand Out Like a SWEET Thumb
Here’s the 100 thousand percent truth: there are a lot of businesses out there doing what you do. But none of them do it exactly like you do. It’s your chance to show up unapologetically—your vibe, your values, your personality.
A website with personality doesn’t just make you memorable; it builds a connection. When people feel like they know the real you, they’re more likely to reach out to you.
Pro Tip: Show who you really are—it doesn’t matter if you’re spicy, really fun, or put the F in friend, show it!
The ROI is Real, AF
Yes, a good website costs money, but think about it: a website that brings in more clients, increases sales, and shows you’re actually legit is the true definition of ROI (return on investment). It’s not just about having a website that looks the part—it’s about getting results.
A good website sets you up for bigger clients, faster sales, and a brand that sets you apart. It doesn’t just make you look good; it helps you grow.
Investing in your website now pays off long term and helps your business grow.
So, if your website is a DIY mess, now’s the time to fix that. A website that works hard for you gets you the results you want.
Investing in your website means you’re attracting the right people, building trust, and onboarding clients.
Think it’s finally time for good website copy that actually makes you money? Look at my services to see how I can help you.
